To design a new logo and identity for All's Fair, an online store that is partnered with fair trade networks and sells ethical and sustainable products. The client requested a logo that emphasises the brands ethical nature and uses bright colours. They also requested that the logo is adaptable for use across social media platforms such as instagram, facebook etc.
I produced a playful new identity for All’s Fair which focuses on the brands natural tone of voice and is adaptable for use across social media platforms. The logo represents nature and connections through the use of the leaf / tree optical illusion logo mark. I chose to design a logo that represents these values since the brand is an online store, which is partnered with a series of ethical brands who produce sustainably produced products.