An identity accompanied by a series of promotional material for our collectives first self titled exhibition, Paradox.
We decided to name our collective Paradox because of the wide variety of contrasting work that our collective would be showcasing. We decided there would split our exhibition into two sections, traditional design and modern design. We built a flexible identity which allowed us to market the two angles of the exhibition in a clear and conceptually engaging way to the audience. The black on white logo would appear on the traditional promotional material and the white on black would appear on the modern.
The project was very collaborative and I am very lucky to have worked with such talented and creative designers on this one.